TikTok “Dare To Be” Atlanta Superbowl Campaign
We were given the opportunity to contribute to this year’s Super Bowl LIII in Atlanta for an outdoor mural campaign. Tik Tok, the destination for short-form mobile videos originated in China, but it didn’t take long for them to break into the United State’s market. With the Super Bowl around the corner in Atlanta, we partnered with Tik Tok and Overall Murals to launch a multi-tiered campaign with five of our extremely talented artists.
Grabbing local flair with artists Dr. Dax and Awe2, as well as influence from Chicago and NY with artists Mast, Amuse126 and Merlot, each artist was to take the campaign theme “Dare to be” and translate it into their own meaning and vision. All artists recognized the ability for Tik Tok to provide it’s audience with the freedom of expression and creativity – allowing them to be authentic, curious, real, unique, brave, or anything their heart is striving for. Each artist’s mural did exactly that – evoke the inner desires and dreams of the individuals experiencing them and contemplating what they “dare to be”.
Murals were installed the weekend prior to the Super Bowl thanks to the outdoor wall space and production team at Overall Murals. Artists flew in to sign their murals and conduct content interviews with Overall Murals and content partners Hypbeast, Complex, and Uproxx. Murals and interviews were also featured across the social channels of numerous social media influencers, IGN, Thrillist, and NowThis. The campaign was a great success in driving attention to the brand and taking advantage of Atlanta’s influx in tourism and the trending topics surrounding the Super Bowl.
Overall Murals & TikTok