Puma x Jamel Shabazz x Kylie Jenner
Puma worked with Jamel Shabazz to reshoot some of his iconic street photographs with Kylie Jenner as the model. “Jamel Shabazz was born and raised in Brooklyn, New York. At the age of fifteen, he picked up his first camera and started to document his peers. Inspired by photographers Leonard Freed, James Van Der Zee, and Gordon Parks, he was marveled with their documentation of the African American community. In 1980 as a concerned photographer with a clear vision he embarked on a mission to extensively document various aspects of life in New York City, from youth culture to a wide range of social conditions. Due to its spontaneity and uniqueness, the streets and subway system became backdrops for many of his photographs.” (jamelshabazz.com)
We were honored to work with STAE2 and the production team to recreate some classic graffiti tags from the era onto a subway car interior as well as a street scene with some pay phones and a roll down gate. Check out some photographs from the shoot below.