Max Fish x Klughaus x DKNY

Until it closed its doors on Ludlow Street in July 2013, Max Fish was a local hangout for the artists, musicians and skaters that has epitomized the downtown scene for 25 years. The Lower East Side has always been our stomping grounds, and as a longtime purveyor and patron of lower Manhattan—(you could often find someone from the Klughaus staff on a Fish barstool)—it immediately felt right to collaborate with owner Ulli Rimkus and the rest of the Fish family for a special Basel event.

As downtown continues to transition, we especially welcomed the chance to partner with the Fish as another bastion of old school New York that is carving out a space somewhere between what NYC was and what it’s becoming.
To celebrate this conjoining of both the old and the new, Klughaus and Max Fish joined forces to enact a major NYC takeover of Art Basel Miami Beach by way of a week-long pop-up bar and art exhibit in South Beach. Klughaus helped the Fish transform an existing South Beach venue into a Miami-inspired version of the original Max Fish in New York, with the help of DKNY and DKNY Jeans. Ulli Rimkus and original Max Fish designer Gregg Woolard fish-ified the venue’s interior with the Fish’s iconic blue and red circles and hanging clouds and Klughaus curated a huge show of NYC-centric works featuring Wane Cod, Meryl Smith, Dan Santoro, and many more.

Klughaus also asked The Yok & Sheryo to hook up the bar’s outdoor courtyard with a Max Fish…fish. Smart Crew painted a handful of other murals both inside and outside the venue, including a ‘DKNY’ mural—an ode to the iconic DKNY mural in Soho (RIP). And of course, it wouldn’t be a true Max Fish without graffiti in the bathrooms. Klughaus got things started and left enough wall space for the crowd to fill in over the week—which they most definitely did.

maxfish-klughaus-dkny-flyer

yok-sheryo-klughaus

max-fish-dkny-klughaus-1

max-fish-dkny-klughaus-2

max-fish-dkny-klughaus-3

max-fish-dkny-klughaus-4

max-fish-dkny-klughaus-5

max-fish-dkny-klughaus-6

max-fish-dkny-klughaus-7

max-fish-dkny-klughaus-8

max-fish-dkny-klughaus-9

max-fish-dkny-klughaus-10

max-fish-dkny-klughaus-11